Launched from the Boucheron workshops in 1968, the Serpent Bohème collection has transcended the ages and has made its mark as one of the Maison’s iconic pieces. Its emblematic codes, the diamond-studded droplet, and its honeycomb latticework or embossed gold, are testament to the high jewelry skills of the Boucheron artisans. If, over time, the motif has taken liberties, played with its materials and how it should be worn, 2022 sees a whole new chapter written in the history of this iconic range of jewelry, reinterpreting the Serpent Bohème codes, with a new identity, Solarité.
Designed in the Maison’s creative studio, the new line Serpent Bohème Solarité is bold in its creation of pieces with infinite radiance: huge hoops, asymmetric earrings that unfold behind the ear, a spectacular necklace with 360-degree motifs. radiant creations that revisit the Serpent Bohème codes to enhance their reinvention.
This solarity glow is also embodied in the bright anyway campaign featuring the Maison Boucheron ambassador, Alexa Chung. A radiant personality for a new line full of style and energy, she encapsulates Boucheron’s creativity.
