Experience Time returns to Dubai for its third edition, February 6 to 9, 2025, bringing together Richemont’s prestigious watchmaking Maisons—A. Lange & Söhne, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Roger Dubuis, and Vacheron Constantin—along with the debut participation of Montblanc and the newly introduced educational partner, L’ÉCOLE Middle East, School of Jewelry Arts supported by Van Cleef & Arpels. Running across Dubai Mall and L’ÉCOLE Middle East’s premises in Dubai Design District, this event promises an immersive journey into haute horology, blending heritage, craftsmanship, and cutting-edge innovation.
The event features exclusive activations, including IWC’s Virtual Manufacture Visit, Jaeger-LeCoultre’s Atelier d’Antoine educational workshops, and A. Lange & Söhne’s live watchmaking demonstrations. L’ÉCOLE Middle East enriches the experience with expert talks on jewelry craftsmanship and interactive children’s workshops. Additionally, Montblanc offers personalized leather strap customizations, Panerai presents an Italian-inspired “Postcard from Florence” activation, and Roger Dubuis unveils an adrenaline-fueled motorsport-inspired Secret Room. Vacheron Constantin’s Gemsetting Workshop further elevates the experience, allowing guests to step into the world of high jewelry craftsmanship.
More than just an exhibition, Experience Time has evolved into a must-attend event for collectors, connoisseurs, and enthusiasts eager to explore the artistry of fine watchmaking. With live demonstrations, interactive workshops, and exclusive brand showcases, it offers a rare glimpse into the precision and creativity that define the world’s most esteemed Maisons. Appointments and immersive experiences can be booked via the official Experience Time website, ensuring an unforgettable encounter with the art of timekeeping.
