Gearing up for the Chinese year of the Tiger which begins on February 1st, Gucci introduces a mesmerizing 80 piece collection of ready-to-wear and accessories, for both men and women. An archival design originated by Vittorio Accornero in late 1960s, the Tiger motif was revived by Alessandro Michele, upon joining the house in 2015 as its creative director. The print appears in a subtle inclusion in the lining of a trench coat, as well as a tiger and ‘Gucci Tiger’ wording in patch form on jackets, jeans, and knitwear with a maxi multicolor monogram, interlocking G or the equestrian-inspired web stripe. On some pieces the tiger is painted by hand or patch crafted with artisanal crochet and embroidery. The same styles are seen on shoes and bags combined with GG monogram. On a special note, the watches are 100% eco-friendly starting from the recycled steel case to the dial and strap, made from sustainable, renewable and bio-based raw materials. The campaign features a real tiger joining a group of friends for high tea in a luxurious retro-style hotel. The one century old Italian brand that turned carbon neutral since 2018, continues its ongoing support towards nature through initiatives aiming to protect forests, biodiversity and renewable energy, demonstrating its love for nature as one of its main source of inspiration.
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