Master of craft and sophistication, Piaget unveils its new brand campaign with a celebratory evening with the Piaget Society, at an elegant venue in Downtown Dubai overlooking the iconic Burj Khalifa where the brand campaign was unveiled to celebrate the launch and celebrate the new chapter for the brand and the glorious city of Dubai.
Bringing back the Maison’s iconic relevance and recreating our myth for today, the new brand campaign, developed under the creative direction of Fatti Laleh, International Director of Image and Communication, is an invitation to members of the Piaget society to experience the philosophy of the brand – To live an inspiring life and to remind newcomers of the rich and flamboyant ingenuity that the brand portrays.
POSSESSION COLLECTION
The Possession collection revolves around a turning movement and a shape. Unique and playful, Possession is an invitation to own the moment. More than a collection, Possession is an invitation to freely express our personalities.
PIAGET POLO COLLECTION
The Piaget Polo was crafted for the curious by the curious. Made for the detail driven by time engineers. For the savvy collector from the world’s watchmaking experts, Piaget Polo was made for you, for us. An icon of the past for today’s go-getters.
